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Know the Ins and Outs of setting up your Etsy shop. Lets Sell!

How many times has it been that you have created something and was struck with the thought that you can follow your creative passion? How often do you get asked by others about your creations and are requested to make something for them too?

Every small creation makes us feel good when it is shared with the world and gains an appreciation of others. It's not quite often that we decide to sell what we create.

If you’ve ever tried to take a leap into jewelry selling by yourself or through an e-commerce site, you know it’s not the easiest subject matter.

You’d think it would be impossible to sell what you create if you have faced a setback once. Those of you who have tried it know that selling on E-Commerce can be tricky.

Here I’ll show you how you can take the first steps to sell on the Etsy platform as a careful and good start can get you a long way.

For those who already know and also for those who don't, Etsy is a marketplace for handmade, vintage, and craft supply goods.

When aspiring to open your shop at Etsy, review their Seller Policy to make sure your items meet the requirements to sell on that platform.


  1. Click Sell on Etsy at the top right of Etsy.com.
  2. Click Open your Etsy shop.
  3. Select your shop language, country, and currency, then click Save and continue.
  4. Choose your shop name, then click Save and continue.


  • Choose a default language you want to use to describe your items. The language setting cannot be changed but you will be able to enroll in other languages to add translations to your shop after opening your shop.
  • Select the correct country for your shop. Some Seller tools are only available in certain countries at this time.
  • Choose the currency you will use to price your listings. Currency conversion fees may be applied if your bank currency and shop currency do not match.
  • Select whether selling the products is your full-time job or part-time job. This question is for informational purposes only and will not affect the setup of your shop.


Choose a name that reflects your style and products. According to Etsy, the shop's name must meet the following requirements:

  • 4-20 characters in length
  • No spaces or special characters
  • No profane language
  • Not already in use by other Etsy member
  • Does not infringe on another's trademark

If the shop name you entered is in use, you will find suggestions for similar shop names that you can use. Your shop name will be retained for you while you open your shop.


Now go ahead and add your products/ items to your shop so that you are done with another big step before opening the shop.


A very important step is to decide the method through which you want to receive your payment. One needs to choose the payment method provided by the shop to the customers.

The following options are available:

  • Etsy Payments: This is the main way to get paid on Etsy. 
  • PayPal: If you’re in a country that is not eligible for Etsy Payments, you’re welcome to use your own PayPal account to accept payments.
  • Check or money order: If you use a payment method that needs to be mailed to you, select Payment by Mail on the Accepted Payments page and select Money Order and/or Check. The address you enter will only be shared with a buyer who purchases from you and chooses this method. 
  • Other: This means you have another way of accepting payment. Be sure to include information and instructions about your payment method in your listings and shop policies. 

Set up the card on file:

Depending on the country you're in, you will need to enter a credit card to open your shop. The card should be a:

  • Visa
  • MasterCard
  • American Express
  • Discover
  • Carte Bleue (France)

Sellers in certain countries are asked to keep a credit card on file as a means of identity verification. One may see an authorization charge to verify the card you entered on file. As soon as the card has been verified, the charge will be dropped from your statement.

Your card information is secure with Etsy.

Note: Sellers located in Austria, Germany, and the Netherlands are not required to have a credit card on file.


When you finish all the sections, click Open Your Shop at the bottom of the last section. You'll still be able to edit your shop after it's open.

The web address to get to your shop will be:

  • https://www.etsy.com/shop/yourshopname


  • https://yourshopname.etsy.com


Fill out these other sections so buyers can learn more about your shop:

  • Edit Shop: Add a Bio and Photo to your Profile
  • Set your Policies
  • Add Sections to your shop
  • Create the various Shipping Profiles
  • Rearrange your items regularly to make the inventory look fresh
  • Add your Shop’s About and Announcement section
  • Use Etsy's social media tool to generate awareness on social media and get followers and customers.


  • Use the Etsy Seller Handbook as a resource for tips on how to increase visibility and attract buyers on Etsy.

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$0.78 USD
$456.78 USD
$123,456.78 USD