When you start a business, keep your customers’ needs as your priority and you’ll never run out of business. Put yourselves in their shoes, understand the problem, and try to solve it with your product. Design a product in a way that if you were to use it, it provides a solution to you for the issues you face in life. That’s how you crack the code. Your product will definitely go places.

That’s exactly what this small business owner did. For our next conversation with a small business owner, meet Svitlana from Easy Life Planners, who came up with a product which meets one of the most basic needs – planning. Managing your daily activities can’t get simpler than this. Read on!

YOUR SHOP IS SO COLORFUL! AND CONGRATULATIONS ON DOING SO WELL. PLEASE TELL US, WHAT IS YOUR SHOP ABOUT?

Easy Life Planners was set up to help ordinary people organize and plan their daily activities in an efficient and pain-free way. It helps to have everything organized and written down so that you don’t have to rely on your memory. At times it can be overwhelming to think about what you have to cook for tomorrow, what plans you have made, what you have to do urgently and which things can wait until later but can’t be forgotten. We, therefore, made planners for ourselves, and this then gave birth to the idea of opening a shop on Etsy. Four years later we are now broadening our range of products, offering printable posters and stickers.

WERE THE FIRST FEW SALES TROUBLESOME FOR YOU? TELL US HOW YOU MANAGED THE INITIAL STRUGGLE (IF AT ALL YOU FACED ANY).

To get the first sale was difficult. To make a sale your product has to be good. However, if there is poor marketing, nobody will find out whether or not the product really is good. It is therefore important to have good photos of the products to ensure that the customers click to go to the sales page. The description also has to capture people’s attention. However, neither of these are worth anything if the title and the keywords are not well chosen. No matter how good the product is if it doesn’t appear until page 10 nobody will find it. Therefore the most important thing is to choose the title and the keywords.

THIS MIGHT SEEM TRICKY, HOW WOULD YOU DESCRIBE YOURSELF AS A PERSON? IS THERE ANYTHING YOU WOULD CHANGE?

I’m quite shy and an introvert, and I suppose that it is probably something that I would like to change. Here in Spain, everybody talks a lot and talks loudly. Shy, introverted people like me don’t often get the opportunity to speak much. However, I’m thankful for Spain and its culture because I’ve been thrown in at the deep end and I’m learning to swim or to find my voice as it were.

WHAT KEEPS YOU GOING THROUGH ROUGH AND DIFFICULT TIMES? WE COULD REALLY USE SOME TIPS!

You can’t focus on the situation, you have to focus on...Read more.